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Bernice Stern
Associate Broker

Cell: 716.861.4479
Email Bernice


For Sellers

Sell your home quickly and easily
The homes I list sell in less than 30 days on average. I understand that selling your home for the most amount of money in the shortest period of time requires a comprehensive marketing strategy. As your buyer's agent, I will:

  • Prepare a comprehensive market analysis of your home, including competitive pricing information
  • Help you stage your home for maximum appeal to buyers
  • Maximize the exposure of your home to potential buyers using print media, local and national internet websites (including this site), and the Multiple Listing System (MLS)
  • Provide you with detailed follow-up information on every showing of your home as well as ongoing sales activity and new listings in your area
  • Negotiate on your behalf using my experience and expertise
  • Coordinate all aspects of your home sale in an efficient and timely manner

Here are a few tips for sellers, gained during my 25 years of experience as a top agent in Western New York.

  • If you have decided to trade up, look at your budget and make a realistic determination of how much more you can spend
    • Include any extra costs a larger home might require such as upkeep, utilities or new furniture
    • Go through the pre-qualifying process for more accurate information on the kind of mortgage you will need
  • Trading down has its own set of considerations. Reliable professional tax and financial assistance will help you, so you do not end up paying more than necessary. I can serve as a neutral party in terms of offering you advice in this area.
  • Take care of the small repairs you may have overlooked, such as a sticking door or broken windowpane
    • Fresh paint inside and out will go a long way in adding to your home's appeal
    • A newly trimmed lawn and a few seasonal flowers will also help
    • Eliminate as much clutter as possible
    • Clean, scrub and polish until your home sparkles!
  • Home Staging is something you may want to consider to present your home in its best light. Builders have been doing this with their model homes for years, and it provides the finishing touches that will give your house emotional appeal. Home Staging includes things such as:
    • Creating fragrant aromas in the kitchen
    • Making sure fresh towels and soap are in the bathrooms
    • Placing fresh flowers in a vase
    • Rearranging furniture to create a welcome feeling
    • Brightening up rooms with proper lighting
  • If your kitchen or bath need updating, it may be better financially to offer an incentive to a prospective purchaser rather than tackle the expense and trouble of doing the work ahead of a sale. Save your resources for your new home and place your efforts into the cosmetic improvements that will create a cheery and comfortable appearance.
  • Consider having a yard sale to clear your space of any possessions you do not plan to take with you - including items that have been hiding in the basement, attic or garage. Or, call your favorite charity and get a tax credit for the donation.
  • Take time to think about the emotional detachment that will be necessary. After all, this house has provided you shelter and comfort and there are a lot of memories tied up there. You must now look at your home as simply a piece of property - an investment that has served you well.

For more advice - or to learn how I can help you sell your home quickly and professionally - please contact me today.


©2011 BerniceStern.com :  Bernice Stern :  Associate Broker  : Cell: 716.861.4479 :  Email: bernicestern@howardhanna.com :  Office: 716.634.4200  : Fax: 716.634.3372